OYO Fitness Launches Personal Gym Connected to Coaching App

Kansas City-based OYO Fitness got attention in the startup world in 2017 when its DoubleFlex Black and DoubleFlex Black PRO became the second-most funded fitness product on Kickstarter, and in the top 99.98% of all Kickstarter projects, the company said. The compact exercise equipment—now rebranded as the OYO Personal Gym and OYO Personal Gym Pro—aims to help users enjoy the benefits of exercise “On Your Own” (or OYO). Late in 2018, the company announced its OYO Coaching App, which connects wirelessly to the OYO Personal Gym Pro and communicates fitness programs with real-time coaching, tracking and feedback. Workouts in the coaching app vary from strength and sculpting to cardio and yoga.